Children Eating

Cal Pro NET | California Professional Nutrition Education Training Center

Outreach Toolkit

To Promote California School Meal Programs

Media/News

  • Tips for Media Outreach
    Television, radio, or newspaper and magazine articles can have strong influences on the community perception of school meals. Working with "the media" can be intimidating but having a good media relationship can be a benefit for your program. By developing a good relationship with your local media you can promote a healthy image of your meal program and possibly diffuse negative press that may occasionally appear. Tray Talk has some tips to help you be more comfortable and prepared when working with the media.
  • Social Media: Social School Lunch
    Learn how to use social media to your advantage. Social media is about connecting with your audience, being part of the conversation, and staying up-to-date. With social media tools such as Twitter, Instagram, Facebook, Pinterest, and others, you can stay current with news that is relevant to you and your target audience. Social media gives you a voice and lets you be heard with the potential to reach a very large audience.
  • Social Media: USDA Tweet Library
    The USDA Tweet Library is designed to help you promote your messages and build a broader network on Twitter. The library provides you with standardized messages categorized by audience, i.e., general audience, parents, children, school foodservice staff, school administrators and teachers.
  • California News
    See What's in the News